About Us

In every lace, a story is stitched,
In every piece, get a luxe feel.
For every woman, this is your space,
Empowered, fierce, and unafraid.
A brand that ignites an inner fire,
In Sheluxe, embrace true desire.
 
Founded by Mehreen Sheikh, Sheluxe Lingerie stands for celebrating womanhood, promoting body positivity, and delivering exceptional quality at affordable prices. 
Our journey began with a vision to offer women a truly unique and premium lingerie shopping experience, one that celebrates their individuality and luxe fashion sense while maintaining affordability. 
With an expanding talented team and over a hundred top brands. At Sheluxe Lingerie, we specialize in providing a wide selection of premium lingerie and luxury bras, making us the one-stop-shop that brings high-street lingerie to you when and where you need it. 
 
Our Mission
At Sheluxe, our mission is to empower every woman to celebrate her best self because we believe that every woman deserves to feel loved, respected, and happy in her own skin. 
Since life is too short to wear boring lingerie, we curate a diverse selection of designs to ensure that you find something that resonates with your individual style and uplifts your confidence. 
Our extensive collection of premium lingerie and luxury bras, along with lounge wear for women, bridal lingerie sets, panties bra sets, and nightwear for women, is designed to support your happiest self.
Our Vision
Sheluxe Lingerie is more than just a lingerie store; it's a platform that empowers women to embrace their true selves and express their uniqueness confidently. We strive to become the ultimate platform for shopping for intimate apparel that is convenient, accessible, personal, and luxurious for women worldwide. 
We aim to create a supportive community where women feel inspired to explore and experiment with their lingerie choices.
We support Indian women through each stage of their life to become positive and extraordinary. Anything is possible with the right amount of passion and confidence. We make it happen!
 
Our Passion
We create a brand-new range of premium goods every month to showcase the colour scheme, print style, and trends.  
We explore concepts months in advance as part of our planning process to jumpstart our development and manufacturing. 
Each design element is examined, each colour palette is discussed to make a collection that surpasses the previous one. 
 
Be Positive: Embrace and love your body as it is.
Be Bold: Flaunt your naughty side fearlessly. 
Be Luxe: Because you deserve the best.
Sheluxe Lingerie- Celebrating YOU, Always.